Create and manage the products, categories, and ranges your store offers


All of the items for sale in your store are organized under Products. You can set up new products, enter descriptions and details, upload images, create Variants if the product has various options like colours or sizes, and configure details about how the product appears in the storefront.
You can view, modify, or add new products by navigating to the Catalogue > Products page.
Products can be associated with Categories, can be assigned to one or more Ranges, and can be associated to optional Product Classes, which assign Attributes such as the option to enable Subscribe & Save, custom subscription intervals, and more.
Each product has a product page on your storefront. When setting up a product you can upload custom HTML, unique for each supported language, to style and add content to your product page presentation.


Create Categories to organize your Products into public collections. For example, if your store sells sporting goods, you may wish to have separate categories for shoes, equipment, and apparel.
Navigate to Catalogue > Categories to set up or modify categories in your store. To assign one or more Categories to a product, use the Categories tab in the Product Details view.

Stock Records

Stock Records are the actual physical product being sold, corresponding to an item in your warehouse.
Stock Records are unique to a Fulfillment Partner, and unique by currency, allowing for a single product to be sold via multiple warehouses in multiple locales, with inventories tracked separately.
Required fields for setting up a Stock Record:
  • Partner - this is the shipping partner to which orders are posted for fulfillment
  • Partner SKU - this is the fulfillment partner's reference for your product's physical stock keeping unit (SKU).
  • Number in Stock - to make a product eligible for sale on the store, you must have stock available.
  • Currency - the unique value a stock record is sold in, allowing for locale-specific pricing on your storefront.
  • Price - this is the default price for the product that appears in the storefront
Stock Record set up view
Optionally, you can assign a Tax Class to individual Stock Records, and create custom pricing thresholds.


If your product has multiple sizes, colors, or other variations, you can create variants from the Product Details page. For example, a running shoe might have multiple sizes and colours. Each combination of colour and size would correspond to a specific product variant.
Variants each correspond to a Stock Record. If your product has multiple Variants you can think of them as separate products, in that they may have unique Product Details (including storefront styling, attributes, and stock records).


For storefronts with themes supporting in-checkout upsell bumps, you may optionally choose to associate "Recommended Products" to your products, which will appear in the checkout flow for your customers to add to their orders. Assign a Priority to these products to control which upsell items will display first.

Low Stock Alerts

Navigate to Catalogue > Low Stock Alerts to see a list of products that have fallen below their Low Stock Threshold. Configure this low stock alert threshold when setting up Stock Records.


Create Ranges to make it easier to organize your store's products into groups, which for example may qualify for special discounts, eligibility for subscriptions, and so on.
Examples of product ranges can be:
  • Default (applies to all Products)
  • Subscription (applies only to Products available to be sold in Subscriptions)
  • Clearance Offers (applies to Products available for special Offers discounts)
Ranges can be set to Public (visible on the storefront) or non-Public.
Ranges are used to connect groups of products with Offers - for example conditional discounts, incentives, restrictions, and eligibility for vouchers.

Product Classes

Product Classes comprise a set of variables associated with a Product, which correspond to how the product appears on the storefront, and the options for the display and sale of the product. Product Classes are configurations for your store's theme, and are edited from the Product Classes page under the Catalogue menu, as well as in the editable attributes via the Product Details page ("Attributes" tab).
Note: Product Classes were previously known as Product Types
Example Product Attributes based on the Product Class
It is best practice to set up your Product Classes before adding products to your store. You can edit product classes and their attributes at any time.

Create Product Variants

If your product has multiple sizes, colors, or other variations, you can create variants from the Product Details page.
Variants are defined by the specific attributes available to them, depending on the Product Class assigned when the product was added to the store.

Create Product Variant Class

For example, if you are planning to sell a t-shirt that comes in two sizes (small and large) and three colors (red, green, blue), you would first create the Product Class and its variant attributes before adding the product to your catalogue by clicking the “Create New Product Class” button in the Product Classes section.
  • First, give your new product class a unique name - in this case "T-Shirt"
Create New Product Class
  • Next, create two product attributes: Color & Size
  • For the Color product attribute,
    • Set the Name field to “Color”
    • Set the Code field to “color”
    • Select “Option” for the Type field
If you are using variant attributes that match any listed here, use the bracketed value for the Code field. This is the Google Merchant Center recommendation: color [color], pattern [pattern], material [material], age group [age_group], gender [gender], size[size]
  • Click the (+) icon below the Option Group field to create a new attribute group with the attribute values you wish to use for your Product Class. This will open a pop up window to add the attribute group and attribute option values.
Create Attribute Option Group
In this case we’ll use “T-Shirt Color” for the Attribute Option Group details field, but you can define it by any name.
  • Enter each of the individual Attribute Option values. In this example: red, green, blue. Then click Save. The Attribute Option Group you just created will be selected:
  • Click “Save and continue editing”.
To add additional variant product attributes, click the ”Add Attribute” button below the Product Attribute card, and repeat the above steps.
For example, to add a Size attribute to the T-shirt Product Class, create a “T-Shirt Size” Attribute Option.
  • Click Save after adding all of the variant options.

Add Product Variant

With the product class created. You can now add a Product to the catalogue from the Products section, click “Create New Product”.
The “Create a new product of type” options will list the new Product Class (type) "T-Shirt" that was created:
Create Product (Choose Product Class)
  • Give your new Product a Title, and from the Variant Attributes card select the product attributes to make available for selection on its variants.
Create Product - Variant Attributes
  • Click Save.
Now your Product “parent” is saved. Next scroll down to the Product Variants card and click the Convert to variant product button.
Convert to Variant - Product Details View
Once the Product is converted to a variant product, you can edit/add variant products from the Product Variants card:
Variant Product Created - Product Details View
You can now select the Variant from the Product Variants card to see/assign the available variant attributes in the Attributes card of the variant details view
Variant Details View
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Stock Records
Product Classes
Create Product Variants