Checkout Links

Create quick links to send customers directly to a customized checkout

Creating Checkout Links

Checkout Links are a simple way to create custom checkout experiences for your customers. Place Checkout Links on any website, email, or web marketing channel to send customers directly to your store's checkout with items pre-loaded in their cart. Your customer can then complete their purchase.

By appending marketing source attribution parameters onto a custom Checkout Link, you can attribute the resulting sales from each link, and view them in Reports. For example, by appending unique utm_campaign values to several Checkout Links, you can track resulting sales across multiple marketing campaigns.

Checkout Links can define the contents of a cart, any coupon (voucher) codes to automatically apply discounts, and whether the cart items should be sold one-time, or as a subscription.

Example Checkout Links

As a One-time Purchase

With the link below, two products would be added to the cart, and apply a voucher.

https://<store domain>/checkout/add/?product=12:1&product=13:3&voucher=PROMO&currency=usd

As a Subscription

With the following link, one product would be added to the cart as a subscription renewing every 3 months.

https://<store domain>/checkout/add/?product=12:1:3:month&currency=usd

Replace <store domain> in the link with the actual domain name of your store. For example, all Checkout Links should follow the basic format https://mystoredomain.com/checkout/add/

Supported Parameters

Checkout link parameters can be broadly split into two groups: Cart Parameters, which control the products, discounts, and sales model applied in the cart; and Attribution Parameters, which append marketing source attribution values to the cart and resulting orders.

Cart Parameters

Parameter	Values	Description
product	id:qty:interval_count:interval	Pass product ID, quantity, interval count (number of) and interval (day, week, month) to add to the cart
voucher	voucher code	Apply a voucher to add to the cart
currency	currency code	Set the currency for the cart and product prices
replace	true/false	replace existing cart, default is true

Attribution Parameters

In addition to populating items into the cart, you can pass marketing source attribution parameters to attribute the order to your marketing channel. Marketing sources values can be viewed across all orders via reports.

Checkout Links support adding custom attribution metadata values. Example checkout link format carrying metadata field "FBEVENT":

https://<store domain>/checkout/add/?product=12:1&attribution_metadata.FBEVENT=XYZ&currency=usd

Parameter	Description
utm_source	referrer: (e.g. google, klaviyo)
utm_medium	marketing medium: (e.g. cpc, banner, email)
utm_campaign	product, promo code, or campaign (e.g. spring_sale)
utm_term	identifies the paid keywords
utm_content	used to differentiate ads
funnel	used to attribute funnels
gclid	Adwords click ID
evclid	Everflow Click ID
aff	affiliate / network
sub1	sub affiliate 1
sub2	sub affiliate 2
sub3	sub affiliate 3
sub4	sub affiliate 4
sub5	sub affiliate 5
attribution_metadata.KEY=VALUE	attribution metadata key/value pair

Parameter	Description
utm_source	referrer: (e.g. google, klaviyo)
utm_medium	marketing medium: (e.g. cpc, banner, email)
utm_campaign	product, promo code, or campaign (e.g. spring_sale)
utm_term	identifies the paid keywords
utm_content	used to differentiate ads
funnel	used to attribute funnels
gclid	Adwords click ID
evclid	Everflow Click ID
aff	affiliate / network
sub1	sub affiliate 1
sub2	sub affiliate 2
sub3	sub affiliate 3
sub4	sub affiliate 4
sub5	sub affiliate 5
attribution_metadata.KEY=VALUE	attribution metadata key/value pair