Automate your Partner Marketing Attribution & Tracking
Everflow is a partner and affiliate marketing tracking platform that allows you to create and track unique offers for your marketing partners. With Everflow, it’s easy to attribute sales to partners, evaluate the performance of each partner channel, and automate the postback of lead, order, upsell, and subscription events.
To set up Everflow on your store, navigate to Apps > Everflow. Input your Everflow account credentials and click Save. The required fields are as follows:
- Everflow Postback URL
- Everflow Network ID
- Everflow Verification Token
- Everflow API Key
The Everflow App uses the S2S (Server to Server) conversion method with an order. The S2S conversion method will enable the following values to be passed back on a conversion event into Everflow.
For orders created via the Admin API
orders_createmethod, you must pass the
everflow_transaction_idas a string into the Source Attribution Metadata field on your API call. Orders created with this ID will trigger the S2S postback to Everflow, and associate the conversion events back to Everflow.
everflow_transaction_idis equivalent to the "transaction_id" that Everflow generates on a click to your URL.