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Marketing Attribution
Assign and collect marketing source attribution and affiliate marketing data points on orders
Source attribution values are supported on the Storefront checkout and product pages, as well as on custom funnels integrated via the Admin API.
Pass Google UTM parameters, Affiliate / Sub-Affiliate, and Funnel values according to the unique source or marketing path. You may use the source attribution data when firing tracking pixels on the success / confirmation page.
URL Parameter | Detail | Cookie |
utm_source | The referrer: (e.g. google, newsletter) | marketing |
utm_medium | Marketing medium: (e.g. cpc, banner, email) | marketing |
utm_campaign | Product, promo code, or slogan (e.g. spring_sale) | marketing |
utm_term | Identify the paid keywords | marketing |
utm_content | Use to differentiate ads | marketing |
funnel | Use to attribute funnels | marketing |
gclid | Adwords click ID | marketing |
evclid | Everflow Click ID | marketing |
aff | Main affiliate / network | affiliate |
sub1 | Sub affiliate 1 | affiliate |
sub2 | Sub affiliate 2 | affiliate |
sub3 | Sub affiliate 3 | affiliate |
sub4 | Sub affiliate 4 | affiliate |
sub5 | Sub affiliate 5 | affiliate |
attribution_metadata.KEY=VALUE | Attribution Metadata key/value pair | marketing |
clear_attribution | true (default) / false | marketing |
Example URL Structures
- https://my.29next.store/en/c/test-cm/landing/?aff=9876543&sub1=56&sub2=98&funnel=22&clear_attribution=true
- https://my.marketingdomain.com/landing/?utm_source=affiliate&utm_medium=cpc&utm_campaign=camp1a&utm_term=skin+care&gclid=45ad-asdf234-vasdf&aff=9876543&sub1=56&sub2=98&funnel=v5
29 Next applies a "Last Click" attribution model by default, meaning that attribution values are applied based on the most recent visit. You may customize and control this behavior using the custom querystring parameter
clear_attributionTo preserve the "First Click" attribution values on a returning visitor, pass the querystring parameter
clear_attribution=falseIf you wish to apply additional attribution values to an existing visitor, you may pass
clear_attribution=false in the querystring, along with the additional querystring parameters which will be saved alongside the intial values. The most recent attribution value will take precendence in case of a duplicated value -- for example existing sub4=abc and new click sub4=123, value of 123 will be applied on sub4 field.Two cookies are generated for the attribution data, split by marketing for UTM/Google parameters, and affiliate source values.
Cookie | Detail | Expires |
AffiliateData | affiliate source data | 1 day |
MarketingData | marketing source data | browser close |
sessionid | cm session id of user | browser close |
The marketing source attribution data is kept in the cookies and sent to the store's database when a cart is created and associated to a customer. All marketing source attribution data is stored in its own data model, which can be queried from carts, orders, and subscriptions for reporting purposes.
Last modified 16d ago