Customers Reports
View combined unique customer metrics, with orders, products, and marketing sources
Customer reports allow you to view reporting based on a variety of ecommerce metrics aggregated by unique Customers, across a variety of dimensions. Choose Filters to narrow down the results by other metrics, and export the results by choosing Download CSV.
Customers Reports display the below aggregated data points for customers created within the selected date range. Revenue, upsell, and refunds totals are reflected for the lifetime of customers created within the chosen date range. Therefore over the course of the customer's lifetime the report values may change.
(Customers) Created
Leads (Customers with no Orders placed)
Customers
Orders
Items
Revenue
Refunds
Net Revenue
Average Customer Value
Hover over the Refunds and Net Revenue totals to view the values in percentages (%).
Customers Report Overview
Customers (also called store Users) includes all individual customer records, unique by email address. Leads refers to Customers without any successfully placed orders.
Customers by Product
View a breakdown of unique Customers by Product. Products with multiple Variants are grouped in this report view according to the parent product.
Note that the Avg Customer Value displays the average revenue per customer for their entire lifetime. This differs from the Avg Order Value metric on Orders reports, which display the average total order value (rather than total revenue per customer).
Customers by SKU
Note that the Avg Customer Value displays the average revenue per customer for their entire lifetime. This differs from the Avg Order Value metric on Orders reports, which display the average total order value (rather than the total revenue per customer).
Customers by Tag
View a breakdown of Customers by the Tags that are associated to them.
Customers can carry multiple Tags. Customers with multiple Tags are displayed in the totals for each of those Tags.
Customers by Affiliate
View a breakdown of Customers by Affiliate values, totaled based on the affiliate
and subaffiliate
values that can optionally be passed into an order's source attribution fields. Click on the values in the Affiliate column to drill-down to display Sub-Affiliate, Sub-Affiliate1, 2, data.
Customers by UTMs
Customers by Funnel
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