Create, manage, and split test marketing funnels

Funnels Overview

External Funnels

29 Next supports fully customized marketing funnels, landing pages, checkouts, and upsell paths. These externally hosted sites or apps can be integrated for order processing via the Admin API.
For ease of integration, third party campaign frameworks such as Unify CMS are fully supported. For best practices related to custom marketing funnels, see the Campaign Integration Guide.
For externally hosted funnels, it is recommended to pass Source Attribution values including the funnel ID with the order data. This data is useful to evaluate the performance of various marketing sources with reports, as well as to trigger postbacks to third party tracking tools like Everflow.

Hosted Funnels

Every store features a full suite of tools to create and manage customizable, hosted marketing Funnels for sales campaigns.
Each funnel consists of a collection of Pages and Assets, allowing them to be uniquely styled separately from the main storefront theme. This gives web designers maximum freedom to craft the look and feel of marketing campaigns. Hosted Funnels can also be easily copied and edited to make minor variations and edits, and enable rapid split testing.

Details & Components

On the funnels detail view you’ll be able to manage the funnel pages as well as funnel-wide settings, assets, and header and footer scripts.

Page Flow Concepts

Funnel flows are highly flexible with the ability to support either simple user paths or more complex paths with different variations. Each Page in a funnel has a “Next Page” to designate where to take the user next, until they reach the Checkout flow. This means you can have multiple landing pages for A/B testing or multiple offers based on, for example, a survey questionnaire result. Some example possible funnel flows below.
Simple Funnel Flow with a Single Page
Multi-Offer Funnel Flow Multiple Paths

Page Content

Funnel Page content is full HTML allowing you complete flexibility to build a page to match any design.


Use the Cart JS API to integrate actions such as “add product to cart” and forms to integrate your funnel pages into the store backend with minimal code. See Cart JS API Documentation.

Pages, CSS, Assets


Assets for your funnel page designs can be uploaded through the Assets tab which features a drag and drop uploader. Once uploaded, all assets are automatically available on AWS CloudFront CDN for optimal load time performance globally.


For custom designed hosted funnels, you can include your default store theme styles and an extra custom css file, or you can opt to have complete custom funnel css that does not inherit your store theme styles.