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Marketing Attribution
Assign and collect marketing source attribution and affiliate marketing data points on orders
Pass marketing source attribution values with your orders to collect marketing and affiliate attribution data for reporting visibility, and partner marketing postbacks - for example when using tracking extensions like Everflow.
Source attribution values are supported on the Storefront checkout and storefront Funnels, as well as on custom funnels integrated via the Admin API.
Pass Google UTM parameters, Affiliate / Subaffiliate, and Funnel values according to the unique source or marketing path. You may use the source attribution data when firing tracking pixels on the success / confirmation page.

Querystring Parameters

URL Parameter
Detail
Cookie
utm_source
The referrer: (e.g. google, newsletter)
marketing
utm_medium
Marketing medium: (e.g. cpc, banner, email)
marketing
utm_campaign
Product, promo code, or slogan (e.g. spring_sale)
marketing
utm_term
Identify the paid keywords
marketing
utm_content
Use to differentiate ads
marketing
funnel
Use to attribute funnels
marketing
gclid
Adwords click ID
marketing
evclid
Everflow Click ID
marketing
aff
Main affiliate / network
affiliate
sub1
Sub affiliate 1
affiliate
sub2
Sub affiliate 2
affiliate
sub3
Sub affiliate 3
affiliate
sub4
Sub affiliate 4
affiliate
sub5
Sub affiliate 5
affiliate
Example URL Structures
  • https://my.29next.store/en/c/test-cm/landing/?aff=9876543&sub1=56&sub2=98&funnel=22
  • https://my.marketingdomain.com/landing/?utm_source=affiliate&utm_medium=cpc&utm_campaign=camp1a&utm_term=skin+care&gclid=45ad-asdf234-vasdf&aff=9876543&sub1=56&sub2=98&funnel=v5

Cookies

Two cookies are generated for the attribution data, split by marketing for UTM/Google parameters, and affiliate source values.
Cookie
Detail
Expires
AffiliateData
affiliate source data
1 day
MarketingData
marketing source data
browser close
sessionid
cm session id of user
browser close

Data Storage

The marketing source attribution data is kept in the cookies and sent to the store's database when a cart is created and associated to a customer. All marketing source attribution data is stored in its own data model, which can be queried from carts, orders, and subscriptions for reporting purposes.
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Querystring Parameters
Cookies
Data Storage