Create quick links to send customers directly to a customized checkout
Checkout Links are a simple way to create custom checkout experiences for your customers. Place Checkout Links on any website, email, or web marketing channel to send customers directly to your store's checkout with items pre-loaded in their cart. Your customer can then complete their purchase.
By appending marketing source attribution parameters onto a custom Checkout Link, you can attribute the resulting sales from each link, and view them in Reports. For example, by appending unique
utm_campaignvalues to several Checkout Links, you can track resulting sales across multiple marketing campaigns.
Checkout Links can define the contents of a cart, any coupon (voucher) codes to automatically apply discounts, and whether the cart items should be sold one-time, or as a subscription.
As a One-time Purchase
With the link below, two products would be added to the cart, and apply a voucher.
As a Subscription
With the following link, one product would be added to the cart as a subscription renewing every 3 months.
Checkout link parameters can be broadly split into two groups: Cart Parameters, which control the products, discounts, and sales model applied in the cart; and Attribution Parameters, which append marketing source attribution values to the cart and resulting orders.
In addition to populating items into the cart, you can pass marketing source attribution parameters to attribute the order to your marketing channel. Marketing sources values can be viewed across all orders via reports.