Orders Reports

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Orders Reports
View combined order metrics, with product and marketing source performance
Orders reports allow you to view reporting based on Orders, aggregated by a variety of dimensions.  Choose “Filter” to narrow down the results by other metrics, and export the results by choosing Download to CSV.
Orders Report Types
Note: Orders differ from Transactions.  Transactions are unique payment events, while Orders result only from a completed purchase by a Customer, and may comprise multiple payment transactions.  
Drill-down on the report results to view a list of the unique orders, where you can further filter the results to isolate specific transactions by a variety of metrics.
Orders Reports display the below aggregated data points for orders placed within the chosen date range.  Revenue, upsell, and refunds totals would be reflected only with respect to orders placed within the chosen date range.
Total Orders     
Total Items     
Total Upsell Items     
Total Revenue     
Total Upsell Revenue
Total Shipping Revenue 
Total Refunds     
Net Revenue 
Avg Order Value
Orders Overview
View a breakdown of Orders performance across your entire store for the date range specified, along with a list of those.  Drill down on the results by a multitude of Filters or choose to Download CSV to export the data for custom analysis. 
Orders by UTM_Campaign
View a breakdown of Orders by UTM_Campaign values, based on the utm_campaign value that can optionally be passed on order source attribution.  Click on the values under Total Orders for each row to drill down and view a list of individual orders for each utm_campaign.
Orders by Affiliate
View a breakdown of Orders by Affiliate values, totalled based on the affiliate and subaffiliate values that can optionally be passed on order source attribution. Click on the Total Orders for each row to drill down and view a list of individual orders, or click on the Affiliate name to drill-down to display Sub-Affiliate, Sub-Affiliate1, 2, data.
Orders by Product
View a breakdown of orders by Product.
Products with multiple Variants are grouped in this report view according to the parent product.  
Note that the Avg Value displays the average revenue per item within an order.  This differs from the Avg Order Value of other Orders reports, which display the average total order value (rather than per item).
Orders by Partner SKU
View a breakdown of orders by Partner SKU.
Partner SKU is the code for the physical item that exists at your fulfillment partner's warehouse.  
Note that the Avg Value displays the average revenue per item within an order.  This differs from the Avg Order Value of other Orders reports, which display the average total order value (rather than per item).
Orders by Tag
View a breakdown of orders by the Tags that are associated to them.
Tags can be applied to orders created over the API, or applied manually via the Order Details View.  Tags can be used to segment orders from various sources, channels, or to keep track of custom business logic for use downstream in reporting. 
Orders can carry multiple Tags.  Orders with multiple Tags are displayed in the totals for each of those Tags.
Orders by Funnel
View a breakdown of Orders by Funnel, based on the funnel ID, which is automatically passed for orders created via internal Funnels, or the funnel value that can optionally be passed into order source attribution for orders created on the Admin API.  Clicking on the values under the Orders column for each row, allows you to drill down and view a list of individual orders attributed to each funnel.